Pune : This year a new tourism policy has been rolled out by the state government, proposing a slew of initiatives to develop the brand equity of Maharashtra through theme tourism.
Religious tourism, courtesy Maharashtra’s Buddha circuit, Jyotirlingas, the Ashtavinayaks and other famous temples at Shirdi, Pandharpur and Kolhapur; heritage tourism; beach tourism along Maharashtra’s coast line; coastal and yacht tourism; culinary tourism; nature tourism; education tourism and theme park tourism are some of themes identified.
Mumbai, Pune and Nagpur have some of the best state-of-the-art hospitals in south Asia, according to officials. The department of tourism also plans to revive the Medical Tourism Council of Maharashtra and initiate projects under medical tourism.
Manjusha Kulkarni, manager, legal, at the Ruby Hall Clinic, and Secretary, Association of Hospitals, Pune, said that Medical tourism was definitely picking up in Maharashtra. Yet, most of the medical tourists coming to India go to Delhi and south India because of their governments’ active support.
She said that the medical tourism in Pune is still at nascent stages and is bound to grow in 2017, but the current achievements are no less.”
Wine tourism, which witnesses around 20% growth in the state each year, has been aggressively marketed by stakeholders in 2016. Yatin Patil, the President of All India Wine Producers’ Association (AIWPA), said 2016-17, so far, witnessed a 20% growth in wine tourism in comparison to the last fiscal.